Project Description

East Lake Golf Club

Established in 1903, and the home course of golfing great Bobby Jones, the Club has hosted many golf tournaments including the 1950 U.S. Women’s Amateur, 1963 Ryder Cup, and 2001 U.S. Men’s Amateur. It is now the permanent home of the TOUR Championship by Coca-Cola, the culminating event of the PGA TOUR Playoffs for the FedEx Cup. Bigelow Advertising updated the overall branding, directing photography and designing onsite signage and related collateral materials – from menus to course maps – as well as developed a new, easy-to-update responsive design website that features a drone tour of each hole and ePro Shop.