Project Description

DOOSAN Construction Equipment

The number one selling brand in China came to us to help them take on iconic competitor brands John Deere and Caterpillar. We built the Doosan story based on true case histories where the equipment performed beyond expectations – from cleaning up after Hurricane Katrina to clearing debris in six foot deep flood waters. As trade advertising and trade show presence increased, so did free demos at dealerships, all leading to increased sales across the U.S.