Project Description

Bank Of The Ozarks

The number one bank in the U.S. for six years running was making its debut in Georgia with 72 new branch offices throughout the state. To introduce the brand and heighten awareness, Bigelow Advertising’s radio and outdoor campaign covered Metro Atlanta promoting a unique free checking product that promised to stop the drip of monthly service fees. This effort was quickly followed with an programmatic and social media campaign promoting mortgage products.